Whether your main goal is to land a licensing cope with an important manufacturer, sell your product or service to Walmart, or find an investor with deep pockets to finance your project, you need to develop a proposal to convince anyone to make a move.
Your proposal must convince your target that the product may benefit them somehow. Entrepreneurs overlook this when attempting to offer or license their goods. Stuffed to know how cool or new product idea is, they would like to understand that individuals will purchase it.
Step one: Review of your target
You need to determine what your target's needs are by researching their history from start to finish. Most effective look for a introduction to a company's history at the library inside the periodicals section or online. You can look Google, Yahoo, or go to Hoovers.com. You may also locate the business's website and appear up their 'about us' page. Look at their pr announcements, particularly the most recent ones.
Through these sources, you can determine the direction an organization goes, and whether or not your product fits their current or future product line.
2: Locate the choice maker
Find out who the main element decision makers are. Normally, this is the item manager, V . p ., President, or owner. The easiest method to learn that is in control of licensing or adding new services with a company's manufacturer product line would be to call and get. Many companies have departments because of this now.
Whether it's a department or individual, someone is waiting for the call. Many organisations are searching for new products, as well as if the target company is not looking for out new service ideas, Nobody will turn down a cash maker. Ideas do not have a difficult time finding a home, especially if they are offered professionally presented.
Step 3: How you can get hold of your target
After you have researched some companies in your preferred market and determined which of them you would like to present proposals to, begin contacting them. Phone calls are more effective and quicker than emails. Call and request the an affiliate control of adding new products to the product line. Ask the name of every person you talk to, starting with the receptionist. Like that, you can say, "Hello Mr. Downs, Marianne said that you are the person to talk to about adding new items in your company's line."
Should you this in a natural tone, it comes down across like a referral from Marianne. Now, you do not need to be dishonest, but perception is very important, and you desire to appear confident plus the loop.
Step four: Making your initial pitch
Once you reach the right person, introduce yourself, and say, " my business is promoting an item that we presume will satisfy your current products. What is your protocol for reviewing potential new services?" Then just listen and jot down all of the key information and follow it towards the letter.
To avoid feeling intimidation for those who have never done this before, remember that they are looking to receive a telephone call from someone who does indeed have a unique money maker that may increase their company's revenue to make them look like trend spotters.
So inform them that, "I believe this product will significantly enhance your company's revenue." Every company loves to hear that phrase, also it immediately piques their interest. Now you can let them know what product category they can fit into, but you do not require to spell it out your invention.
Step 5: Confidentiality Agreement
Ask him/her to sign a Confidentiality Agreement, or he/she may have you sign theirs. Either way, enter a contract which says that you will demonstrate to them confidential information that need considering for their company's products.
Step six: Send your proposal
You can now send your proposal using the comfort of knowing that:
1) they're expecting it,
2) they want to notice, and
3) they aren't planning to steal your idea.
Always remember being professional, up to date, and versatile to negotiate. Send your package using a resume cover letter restating that which was discussed. Stamp or print 'REQUESTED MATERIAL' on the package, and then call to permit them understand that it's on the way. Contact the company about 2-3 weeks later, the required time so they can review, digest, make judgments, and arrive at conclusions.